Knitup

*Working as a growth designer at Virtue Media Limited
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An on-demand design and manufacturing platform bringing life to specially curated knitwear designs for creators and brands, with efficiency and sustainability at the core.

• Customized a seamless online, mobile-friendly user experience
• Developed a compelling brand story and actionable content strategies
• Created a user-friendly knitwear design platform with a seamless project management dashboard

I worked directly with another designer (Daniel Dalen@Dalendesign), the client (Fung Group), and the development team (project managers, front-end, and back-end developers). In this project, I also organized and conducted the project kick-off, follow-up workshop sessions, user interviews, user testing, and user acceptance testing (UAT) throughout the whole project.

Project Objectives

Cobalt Fashion from Fung Group is one of the world's largest knitwear groups, they have a track record of working with many of the world’s most beloved clothing brands (since 1906) and are the beneficiary of the institutional knowledge that comes with this. The company understands the processes that have traditionally backed apparel production. But they were also founded because of a burning belief that apparel production must change. They were looking for an on-demand design and manufacturing platform bringing life to specially curated knitwear designs for creators and brands with efficiency and sustainability.

In this project, we aim to build a seamless and full-service digital platform that brings the creative capabilities of a high-fashion design house to creators and brand-builders for all knitted constructions. We also have to develop a compelling brand story and stunning brand identities for this project.

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