BARE is a natural and sustainable food brand that sells ingredients such as monk fruit sweetener and allulose syrup. They are seeking a logo and packaging design to promote their brand.
In this project, we will conduct branding interviews to understand the connection between the brand and its owners, learning about their expectations. Based on this, we will create a suitable logo and attractive branded packaging that reflects the brand's desired natural, high-quality, and tasty image and effectively communicates its values to the target audience.
For the logo, we have designed a simple yet elegant solution using a clean, minimalist line font for the word "BARE". This approach conveys a natural and friendly brand identity, while still maintaining a sense of sophistication and refinement.
In terms of the color palette, we have selected a set of earthy, solid colors inspired by raw food ingredients. These natural hues complement the simplicity of the logo design and further reinforce the brand's commitment to high-quality, natural products.
For the packaging, we have applied the unique "A" design element from the logo along with the carefully selected earthy color palette. This helps establish a cohesive, appealing brand identity that is both approachable and premium in its aesthetics.
