22 Factor

22 Factor was a newly launched brand with a big mission; to counteract textile waste by using upcycled yarn to make the most of their products. While they had a strong mission, it was difficult to stand out in the competitive online fashion market. We made it our goal together to increase their brand awareness and website traffic.

• Customized a seamless online, mobile-friendly user experience
• Developed a compelling brand story and actionable content strategies
• Created marketing material design, such as promotional banner and posters, illustrations, emall, and social media posts, etc.

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