StoryBites

StoryBites is a brand new snacks & beverages store in Hong Kong, aiming to establish a vibrant and dynamic brand image through their marketing efforts. We conducted a branding workshop to establish StoryBites' brand story, mission, vision, target audience, tone & voice, and market position. Subsequently, we developed a comprehensive brand identity package for them.

The tone of voice for StoryBites is set as innovative, inspirational, and empathetic. We selected cheerful and vibrant colors to make the brand stand out and inspire. Additionally, we created hand-drawn graphic visuals to highlight key aspects, aiming to evoke a vibrant and dynamic vibe for the brand.

For the logo, we designed a playful concept where a mouth with a tongue forms the letter "O," resembling a head, playfully biting the letter "T" underneath. This concept creatively embodies the idea of "Bites" and "Tasty," injecting a fun and engaging element into the brand identity.