Proper Pasture

Proper Pasture is an organic meat online store in Hong Kong. They offer food that is healthier, better for the animals, and regenerates the environment. Their farmers are dedicated to regenerative agriculture, an approach to farming that produces high-quality, nutrient-dense food while helping to reverse climate change.
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- Customized a seamless online, mobile-friendly online shopping experience
- Developed a compelling brand story and actionable content strategy
- Created stunning and educational content, including text posts, videos, and graphics for use on social media
- Planned, developed, and implemented SEO and SEM strategies.