Ma...and The Seeds of Life

*Working as a growth designer at Virtue Media Limited

MA was created to pay homage to Mother Nature who protects, provides for and beautifies life. Rooted in the goodness of the earth and mankind, their dishes exude a gorgeous colour palette, explode with raw flavour and energize with rich nutrients.

Despite their existing brand identity, it was hard for MA to stand out from the fierce competition within the F&B industry. I worked with my team made it our goal together to increase their brand awareness. With the growing trend of online reservations, we used trending technology to create new business opportunities and a better customer journey.

• Customized website design to capture the unique brand identity inspiring the target audience.
• Constructed an online restaurant reservation system to streamline offline operation.
• Executed UX/UI responsive website design for enhanced customer experience.

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